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Travel

Amplifying travel and transport brands is in PCC’s lifeblood. Its owners, Paul Charles and Julia Perowne, come from strong travel backgrounds and have built a team of travel professionals which gets under the skin of a brand, emerging or established, to ensure it excites and appeals to media and other influencers worldwide.

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We hear time and time again that hotels, airlines, cruiselines, tourism boards and others in the travel sector want a team that understands their operational needs, not just their publicity ones. PCC works in partnership with those at all levels of a brand, to deliver a strong, ongoing campaign which is highly proactive and speedy.
 
We blend our knowledge of travel PR with our understanding of how clients work internationally, getting to know their target markets, seasonal trends, growth areas and longer-term expansion plans. When these are combined, PCC can produce a clear, focused strategy which is aimed at building long-term value in the brand as well as short-term sales. We do not just focus on print, broadcast and online media outlets but also events, conferences, and partnerships.
 
PCC has never lost a client through poor quality service or work. We ensure that we are delivering non-stop, added value to our clients through bespoke, personal service from the top of our business downwards.
 
Among our clients are Oetker Collection, including Le Bristol Paris, Hotel du Cap-Eden-Roc, Chateau Saint-Martin, Brenners Park and Palais Namaskar; Tourism New Zealand; Malaysia Airlines; Alila Hotels and Resorts; Silversea; Scott Dunn; Sibuet Hotels, Ampersand Travel and Edmiston.
 
PCC’s creativity, drive and passion, as well as exceptional relationships with media and influencers, ensure our brands remain some of the biggest talking points in the travel and transport sector.
 
Contact Paul Charles / Julia Perowne about PCC’s travel offering

hello@verypcc.com
+44 (0)207 792 8884

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Sales & Marketing

Our sales and marketing offering has been built from years of experience in the hotels sector. Led by Sally Marchant, former Director of Leisure Business Development at Taj Hotels, we provide a bespoke service for hotels, tour operators and tourism boards aimed at promoting awareness, boosting sales and increasing market share.

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As with PCC’s approach in travel PR, we aim to get under the skin of a brand, working with those employed throughout the client business to understand what makes the brand tick, and improve. We then develop, in partnership, the ideal strategy for creating a unique sales and marketing representation campaign that stands out compared with competitors.
 
After developing a thorough knowledge of the brand and individual USPs, we research the ideal target markets and blend these with our substantial experience at increasing a brand’s presence and market share.
 
We advise on various agreements and commission deals in the industry; conduct staff training directly and via webinars; issue contracts and sign off brochure and promotional copy; suggest and implement sales incentive programs; develop targeted mailings; and plan for and attend tradeshows and roadshows on behalf of clients. There’s plenty more involved too!
 
The PCC team brings together all the crucial stakeholders to create a successful sales and marketing campaign for clients.
 
Contact Sally Marchant about PCC’s sales and marketing offering

sm@verypcc.com
+44 (0)207 792 8884

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Strategic Consultancy

The senior PCC team has substantial expertise in advising personalities, C-group leaders, investors, entrepreneurs and company boards with their day-to-day or long-term communications and operational needs.

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We focus on amplifying personal and corporate brands, knowing when to turn up and turn down the volume on your messaging, as well as advising on launches, internal planning and growth.
 
Leaders and personalities in key roles often need third-party advice or a sounding board outside of their own business, to sense-check big ideas, decisions and changing strategies. PCC has extensive experience, globally, on fleshing out planned announcements and campaigns, advising on branding or changing customer service, as well as strategies for new hotels, restaurants, interior designs, spas, wellness facilities and airport lounges.
 
The PCC team has over 50 years’ experience in branding, marketing, positive and crisis communications, internal communications as well as personal consultancy. Co-founder Paul Charles has advised heads of brands including Virgin Atlantic, Eurostar, Pret A Manger, Malaysia Airlines, Emma Bridgewater, Edmiston, Alila Hotels and Oetker Collection as well as many individual, personality-led brands. Co-founder Julia Perowne has worked with leading hotel brands globally, advising senior leaders at companies including COMO Hotels and Resorts, Nantucket Island Resorts and Singita.
 
Our range of services includes personal branding advice, research, speech-writing, event planning and co-ordination, profiling, media roundtables, networking introductions, M&A advice, in-market launches, roadshows, publishing advice, web and online strategy, social channels management and image guidance.
 
PCC offers a bespoke, discrete service used by companies and individuals around the world and is renowned for its market knowledge, accuracy, reliability, speed and maturity. Together with the appropriate dose of good humour.
 
Contact Paul Charles / Julia Perowne about PCC’s strategic consultancy offering

hello@verypcc.com
+44 (0)207 792 8884

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